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Mobile Marketing Effectiveness
Q: How effective is mobile marketing?
A: Mobile marketing offers high-response rates - some people have achieved response rates as high as 10-25%. It has been used successfully here in the US and all over the world. CodeBroker provides a powerful platform for merchants to leverage mobile phones to reach customers and prospects.
Q: How does it fit into my marketing mix?
A: To attract new customers and reach out to existing customers, you can leverage your existing advertising/promotion vehicles such as online, print, TV, etc.
Q: How are marketers using tools like CodeBroker?
A: CodeBroker is one of the first of its kind in the United States, providing all marketers the power of the mobile channel. However, mobile promotions are already delivering astonishing results in both the US and other parts of the world:
In a CD promotion associated with a music event, CD's were purchased by 35% of the people who requested a mobile coupon.
The Oakland A's recently ran a mobile promotion for discount tickets. 15% of the people who requested coupons redeemed their coupons and 25% of those opted to receive additional offers.
A major nightclub incorporated a mobile promotion into its weekly advertising offering respondents a "first drink free" during limited hours one weekend evening. The club saw an 8% response rate and a 72% redemption rate.
Blockbuster ran a series of test promotions which averaged a 5% redemption with a peak redemption rate of over 10%. One of the campaigns garnered a 1% redemption rate within 4 hours.
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Using CodeBroker
Q: Is it easy to use?
A: Yes. CodeBroker is designed for marketing managers, agencies, and store managers/operators to be able to quickly create, test, and deploy mobile marketing campaigns.
Q: Can CodeBroker grow with my business?
A: Absolutely! The CodeBroker system has been designed to grow with your business. We offer a variety of flexible plans to support businesses of different sizes.
Q: Who can I reach with CodeBroker?
A: CodeBroker has broad reach. It works on all major carriers including Alltel, AT&T, Boost, Cellular South, Midwest Wireless, Nextel, nTelos, Sprint, Suncom, T-Mobile, Verizon, and Virgin.
Q: Can I use CodeBroker to drive customer loyalty?
A: CodeBroker makes it easy to create programs to bring your best customers back again and again through highly targeted messaging that can be local, and contextually focused. Deliver "Instant" promotions based upon weather, slow day in store, happy hour, etc.
Q: How do I send "Instant Promotions"?
A: Once your customers have responded to your promotion and subscribed to your list, you can send them additional promotions instantly! Simply log into the CodeBroker site, click Create Instant Promotion, select the list to send the promotion to, create your promotion, and then submit it for publication. It's truly that easy.
Q: Can I run more than one promotion at the same time?
A: Yes. CodeBroker allows you to run multiple concurrent promotions so you can test effectiveness and offer different programs in different locations. Our solution offers many ways to allow you to experiment and track different methods of advertising.
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Privacy and Security
Q: Is this mobile spam?
A: CodeBroker is 100% permission based. Wireless carrier monitoring and approval processes eliminate spam as all promotions must be permission based. CodeBroker ensures that your promotions meet these requirements.
Q: Does CodeBroker have subscriber lists that I can use in my campaigns?
A: Due to carrier regulations, all subscribers must opt-in to individual lists. As a result, each merchant must build its own subscriber lists. These are straightforward to build by promoting sign-up in store, by adding a "mobile call to action" onto your existing marketing efforts (online, print, TV, in-store, etc.), adding a mobile sign up link to your web site, or including a mobile call-to-action in your newsletter emails.
Q: Can I create mobile promotions that do not require customers and prospects to subscribe?
A: Yes! In addition to helping you to build mobile subscription lists, CodeBroker also offers "one-time" promotions which deliver immediate offers/ alerts when customers/prospects request them.
Q: How secure is the CodeBroker system?
A: CodeBroker has implemented industry standard internet security protocols so you can be sure that your information and customer data is private and secure. Only you control access to your user and account information.
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Integration, Pricing & Support
Q: Does CodeBroker integrate into my exiting systems?
A: Yes. Although there is no integration required to be successful with CodeBroker, if you want to leverage your existing CRM or database marketing systems for mobile marketing, we have designed a set of XML interfaces to make sharing information between systems as easy as possible
Q: What does CodeBroker cost?
A: Fees for the CodeBroker services are specified at the following link: fees.html
Q: How do I obtain customer support?
A: Contact your sales representative or contact us at .
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Solutions 
