Mobile Loyalty Programs

Personalization Research Reinforces the Importance of Single-Use Coupons

I’m pleased to announce the availability of a new research report on single-use coupons and offers: Coupon and Offer Personalization. In my last blog, I discussed how companies are employing single-use coupons and single-use offer codes to enhance their personalization efforts. This new research explores personalized offers from the consumer point of view. It includes insights from 1,100 consumers on…

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How Do Millennials Want to Engage with Loyalty Programs?

By Dan Slavin, CodeBroker: We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals. Several folks have asked us to slice the data by specific markets, such as retail, restaurant and hotel, which I’m pleased to provide. One…

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“Choice” Drives Successful Mobile Loyalty Program Engagement

By Dan Slavin Three themes consistently rise to the top when we speak with loyalty marketing professionals: 1. Loyalty Program Engagement – How do we get our loyalty program members more engaged? 2. Attracting Millennials – What can we do to attract millennials to our loyalty program? 3. Member Contact Strategy – How can we…

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2018 Loyalty Program Consumer Research – The Results Are In

By Dan Slavin The results of our 2018 Loyalty Program Consumer Survey are in. Back in February of this year, CodeBroker surveyed nearly 1,300 loyalty program members on a range of loyalty program topics, and the results support what we hear from loyalty program executives: that program engagement is suffering due to: More competition: Every…

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Does your wallet resemble George Costanza’s?

In the classic Seinfeld episode, George’s wallet is so comically overstuffed with junk that it made him sit at a tilt when it was in his back pocket. In an effort to balance it out, he would stuff the other pocket with napkins. This humorous skit became famous because it exaggerated a situation experienced by…

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Yankee Group: Consumers want mobile loyalty programs

Written By: Sheryl Kingstone Mobile loyalty programs are resetting the parameters of marketing and commerce creating more opportunities for customer engagement. As of this month, we find: 60 percent of consumers now own a smartphone 64 percent want to be connected all the time 40 percent use some form of mobile shopping or SMS coupons on…

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